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Business Relationship Management

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BRMI logo 250px widthBusiness Relationship Management (BRM) embodies a set of competencies (knowledge, skills, and behaviors) to foster an effective business value-producing relationship between a service provider and its business partners. These competencies can be leveraged through organizational roles (e.g. in an IT organization, the CIO typically has a role of BRM for the enterprise), a discipline (e.g. all business partner facing service provider roles should be skilled in Business Relationship Management), and an organizational capability (e.g. a service provider organization should be effective in shaping and channeling demand to the highest business value opportunities).

The BRM Role is a crucial link between a service provider and the business acting as a connector, orchestrator, and navigator between the service provider and one or more business units.

The BRM Discipline rests on solid research-based foundations verified and enhanced over a decade of successful implementations in leading organizations across the world. Proven to be equally effective for shared services including Human Resources, Finance, Legal, external service providers and others, BRM practices have enjoyed widespread adaption in IT. BRM implementations rate in IT services has quickened significantly, since 2011, when the BRM role and corresponding processes have been formalized as an Information Technology Infrastructure Library (ITIL®) best practice and an ISO/IEC 20000 IT Service Management international standard requirement.

Business Relationship Management Institute (BRMI) is a leading non-profit corporation that serves the Business Relationship Management professional community by providing membership, certification and professional development to help maximize Business Relationship Management capability in organizations. BRMI is the go-to source of up-to-date BRM knowledge and leading practices and the forum to exchange ideas with other practitioners in the field.

BRMI has partnered with APMG-International, a global leader in accreditation and certification services, to promote wider adoption of world-class Business Relationship Management training and facilitate widespread availability of BRMI professional certifications. APMG-International is responsible for facilitating the delivery of Business Relationship Management Professional (BRMP®) training and Certified Business Relationship Manager (CBRM®) training and certification.


I highly recommend CBRM® as a critical next step in driving the BRM capability in any organization that is evolving towards a service-focused, value-driven culture, as the BRM practitioner can help accelerate this goal through tools and learning internalized as a CBRM®.

Arnie Wetherill, IT Senior Manager, Business Relationship Management Professional

This quote is part of an article previously published on brminstitute.org.Click here for more info.

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Benefits for Individuals and Organizations

Holders of BRMI Business Relationship Management Professional (BRMP®) credentials will be able to demonstrate their understanding of:

  • The characteristics of the BRM role.
  • What it means to perform as a strategic partner, contributing to business strategy formulation and shaping business demand for the service provider’s services.
  • The use of Portfolio Management disciplines and techniques to maximize realized business value.
  • Business Transition Management and the conditions for successful change programs to minimize value leakage.
  • The BRM role in Service Management and alignment of services and service levels with business needs.
  • The principles of effective and persuasive communication.

Business Relationship Management Professional (BRMP®)

Business Relationship Management Professional (BRMP®) training is a world-class professional development program designed to provide a solid foundation-level knowledge of Business Relationship Management. The BRMP® exam is designed to test an individual’s learning through rigorous examination providing a leading verifiable benchmark of BRM professional acumen and achievement. To learn more about BRMP® training and certification, please click here.

Business Relationship Management Professional (BRMP®) training and certification program is intended for the aspiring to intermediate-level Business Relationship Managers and designed to provide a solid foundation-level knowledge of Business Relationship Management. BRMP® professional development program provides an excellent Return on Investment (ROI) and is ideally suited for project managers, business analysts, architects, external service providers; representatives of shared services organizations including IT, HR, Finance, Sales, Strategy Planning, etc.; business partners and anyone else interested in business value maximization.

Exam Format:
  • Multiple Choice format
  • 50 questions per paper
  • 25 mark or more required to pass (out of 50 available) - 50%
  • 40 minute duration
  • Closed book

Certified Business Relationship Manager (CBRM®)

The Certified Business Relationship Manager (CBRM®) Practitioner Qualification is intended for the intermediate to advanced Business Relationship Manager and focuses on performing the role of Strategic Business Relationship Manager. As such, the primary focus is on strategic business relationship management leveraged to optimize value to the enterprise. A successful Practitioner candidate should be able to start applying the CBRM® concepts, approaches and techniques in their organization.

The practitioner level is structured to build on and enhance the foundation-level Business Relationship Management Professional (BRMP®) certification. Accordingly, BRMP will be a prerequisite for all candidates wishing to take the CBRM® exam.

Exam Format:
  • Objective testing
  • 4 questions – 20 question items per question, each worth one mark
  • 40 marks or more required to pass (out of 80 available) – 50%
  • 2,5 hours duration
  • Open Book exam (CBRM Guide only)

Recommended Reading

The following titles are available from APMG-Business Books.

BRMP Guide Book Cover


CBRM Guide


The BRMP® Guide to the BRM Body of Knowledge (english version)


The CBRM Guide to the BRM Body of Knowledge


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